Script – These fonts are used primarily in books and magazines.Sans Serif is often used in headlines or logos where legibility is the primary goal. Sans Serif – These fonts are free of the little tails of serif typefaces.Serif – These fonts are designed with little tails or flourishes that help to connect letters.The most commonly used typefaces include: Most companies use two or three typefaces to create a brand identity. There are hundreds of typefaces to choose from. Size – Smaller fonts are more challenging to read on computer screens, and larger fonts are more difficult to read on paper.Character – The right character can make your logo distinctive and memorable.Colour – The right colour can add value to your logo.In addition to choosing a typeface, you should consider other factors such as: The wrong font may make your logo look amateurish or cheap, or the right font may cost you thousands of dollars. So, it makes sense to choose a suitable typeface for your logo.Ĭhoosing a suitable typeface for your logo can be tricky. It’s the first thing people see, and the impression that it creates in mind is often the first one they have of your company. Your logo is an essential part of your business identity. Conclusion Why Does Choosing the Best Font Matter?
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